While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States goes to waste, translating to $162 billion lost and wasted water, energy, fertilizers, cropland, and production costs.
Most Americans don’t realize how much food they toss out each year—an average of 1,000 pounds per family of four, resulting in $1,500 lost. New PSAs encourage Americans to “Save The Food” by showcasing the wondrous life cycle of food and the loss of resources when it goes unconsumed. All PSAs drive to the campaign’s website SaveTheFood.com where Americans can learn how simple lifestyle changes like making shopping lists, freezing food and using leftovers can help “Save the Food” and significantly reduce the 20 pounds of food individuals throw away each month.
The national “Save The Food” campaign includes the below TV, online video, poster, and out-of-home assets.
Please watch and share the “Extraordinary Life and Times of Strawberry” spots, print the posters for collateral use, and view the out-of-home creative executions that are available. If you would like to download and use PSAs, please visit PSACentral.org and read our FAQ.
Share The Message
Below are general social media posts and graphics that you can share across your social channels to help us #SaveTheFood.
For information on how to access the campaign assets for media use and contact your local PSA directors, please view the below documents.
ABOUT THIS CAMPAIGN
In the United States, 40 percent of all food is wasted. In fact, food is the single largest contributor to U.S. landfills today. And consumers are responsible for more wasted food than farmers, grocery stores, restaurants or any part of the food supply chain. The new “Save The Food” public service campaign is a partnership between the Natural Resources Defense Council (NRDC) and the Ad Council.
The campaign aims to change household behavior to reduce food waste, and in turn, minimize environmental and economic impacts.
The campaign includes digital media, outdoor (billboard), print and web advertising and a PSA video, which will air on TV. All campaign elements direct audiences to visit SaveTheFood.com.